So you want to be a successful author—

book and moneyWhile I am pretty sure I don’t qualify as successful in the author department, I made enough mistakes to write (or rant) about the topic. Here are some tips, in no certain order, for those who are writing with the intent to publish a book, or for those who have published but are lacking in sales.

First, write the best book you possibly can. Yes, that should go without saying, but writing is like photography or cooking in that no matter how good you have done it, you can get better. There is no such thing as perfect in any of those endeavors. However, don’t publish unless it is really ready. Mistakes in print are embarrassing!

Next, find a real publisher if you can. Not necessarily one of the big companies (although if that happens for you, whoo hoo!) There are a lot of small and micro presses that can get a book into print and into at least some distribution channels, which leaves more time for the author to help with promotional activities and keep writing. A small company, Whiskey Creek Press, published my second novel, and while my sales were low, any money I spent on promotion was voluntary. My debut novel was initially accepted by a micro press, but when it failed, I ended up using a self-publisher called Booklocker.

Third, if you end up self-publishing, do so at minimal cost. Many authors have published via the Amazon Kindle Direct program, which is free. Yep, that’s right, free. I published the second edition of Trinity on Tylos via KDP, and my only expense was a fancy new cover by Dawn Seewer (which was entirely optional.) I disliked the first cover, which was done by an artist at Whiskey Creek Press, and I thought the book deserved a better effort, and Dawn did a great job for me. Another self publishing program that I am considering is Smashwords, which offers many free services. For most self published authors, the distribution channels associated with Smashwords are fantastic.

Fourth, once the book is ready to debut, get the marketing plan in motion. There are lots of books on this topic, as well as a gazillion websites. I’ve had some success with using Facebook groups, such as Ebook Rave, Kindle Book Authors, and Sci Fi and Fantasy Authors . Those have worked well in conjunction with sales and freebie promos, but bear in mind that I have low cost Kindle titles. Under “links of interest” on this site I have a few other spots that I’ve used for promotion, including “Book Goodies” and “Goodreads.” Having an author page on such sites is not necessary, of course, but doing so usually offers links for anyone who “googles” your author name.

Finally, the most important pillar in promotion is reviews, and lots of them.  If friends and family will write a review on a vendor site, such as Amazon or Barnes and Noble, that’s great, but most of us don’t have that many friends. Also, such reviews don’t carry as much cashé as a professional or semi-professional site. Do send your books to as many of those as you can find and afford. Don’t ever pay for a review, beyond giving a copy of the book. Paying for reviews is wrong on both sides of the equation. If the author pays for a review, then there’s a bias that makes the review worthless for the reader. Unless the book is an eBook only, then there is some expense in distribution of the ARC (that’s advanced reading copy) or published book, so it is best to send the book(s) to appropriate sites, because some sites only review certain genres. There are any number of review sites, and these do come and go fairly frequently. My first novel, The Gift Horse, had several reviews online within a year or two of publication, but apart from those on Amazon and one archived on The Midwest Book Review, they are gone! Therefore, if you get an online review, don’t just save the link, but archive the content, too!

When I first published The Gift Horse, I was invited to do some speeches to local clubs, and I sold a few books via that avenue, but as publishing and self-publishing became more common place, those opportunities dried up faster than blackberries in late August. I also got a book signing at a book store after Trinity on Tylos came out, but it was a very lonely afternoon. If those opportunities come your way, enjoy them, but books and eBooks must be purchased via online vendors in order to make any real money, and that means social media marketing. If you are here, clearly you know what a blog is, of course, and having an author website is usually a good idea. Marketing is an ever changing field, but as of this post, you must get to know Twitter, Instagram, Facebook, and other modern means of communication in order to build an audience for your books.

Oh, and as footnote to “finally” when readers like a book, they usually look for another book by the same author, so you’d best be writing another book, too.


A few books on marketing:

How to Market a Book

Guerrilla Marketing for Writers

The Frugal Book Promoter

Book Marketing 411 for Authors

And a couple on having a book worth the effort:

Don’t Sabotage Your Submission

Writing the Breakout Novel

The Princess Diarist by Carrie Fisher— brief review and commentary

DiaristI’ve met a few people who have never seen Star Wars or any of its prequels and sequels. Weird, huh? For me, when it premiered in 1977, it was the best science fiction film I’d ever seen, and to this day, it ranks among my favorites. The characters leapt off the screen and into the pop culture of the United States. Even those unfortunate folk who mistakenly believe the film has nothing for them are probably familiar with some of its tag lines, such as, “May the Force be with you.” Literary critics sometimes opine that writers can tap into themes that go far beyond what they, as writers, envisioned, and I do believe that George Lucas managed that with Star Wars. Much has been published about his source material, from Saturday morning serials to Joseph Campbell’s Hero with a Thousand Faces. Yes, the film has some flaws, but it gets a lot of things right, including setting, plot, and especially character. Casting a young Harrison Ford as the scoundrel Han Solo was a great choice, as was Sir Alec Guinness as Obi-wan Kenobi, and Mark Hamill certainly looks the part of a young man on a heroic quest. Perhaps the most controversial choice would be casting the very young Carrie Fisher as a princess, but who else could have blended innocence, sass, and strength the way Fisher did?

For some forty years, Fisher was both herself and Princess Leia. Video of interviews and even stage performances document how much the role influenced her career and her life. But, Fisher was also an able writer; indeed, she wrote multiple books and was often called upon to assist screen writers as a “script doctor.” Her last book, published shortly after her death, is a witty and poignant recollection of the filming of Star Wars, a three month interval that she documented via journaling.

The Princess Diarest includes both journal entries and some poetry, mostly about Fisher’s affair with co-star Harrison Ford. The framework, that is her introduction and conclusion, are far more interesting to me, as they benefit from the wisdom and perspective of those forty years after the filming of Star Wars. While the diary entries can be interesting, mostly they reflect the infatuation of youth. The framework, however, was fascinating, just like the author.

Some people never saw her performance in Star Wars, but it’s likely that they heard her voice, as she did quite a bit of voice work, or saw her in other roles. The world lost an icon when Fisher died in 2017. Her talents were many, but some roles can’t be left behind, and Princess Leia Organa was such a role.