So you want to be a successful author—

book and moneyWhile I am pretty sure I don’t qualify as successful in the author department, I made enough mistakes to write (or rant) about the topic. Here are some tips, in no certain order, for those who are writing with the intent to publish a book, or for those who have published but are lacking in sales.

First, write the best book you possibly can. Yes, that should go without saying, but writing is like photography or cooking in that no matter how good you have done it, you can get better. There is no such thing as perfect in any of those endeavors. However, don’t publish unless it is really ready. Mistakes in print are embarrassing!

Next, find a real publisher if you can. Not necessarily one of the big companies (although if that happens for you, whoo hoo!) There are a lot of small and micro presses that can get a book into print and into at least some distribution channels, which leaves more time for the author to help with promotional activities and keep writing. A small company, Whiskey Creek Press, published my second novel, and while my sales were low, any money I spent on promotion was voluntary. My debut novel was initially accepted by a micro press, but when it failed, I ended up using a self-publisher called Booklocker.

Third, if you end up self-publishing, do so at minimal cost. Many authors have published via the Amazon Kindle Direct program, which is free. Yep, that’s right, free. I published the second edition of Trinity on Tylos via KDP, and my only expense was a fancy new cover by Dawn Seewer (which was entirely optional.) I disliked the first cover, which was done by an artist at Whiskey Creek Press, and I thought the book deserved a better effort, and Dawn did a great job for me. Another self publishing program that I am considering is Smashwords, which offers many free services. For most self published authors, the distribution channels associated with Smashwords are fantastic.

Fourth, once the book is ready to debut, get the marketing plan in motion. There are lots of books on this topic, as well as a gazillion websites. I’ve had some success with using Facebook groups, such as Ebook Rave, Kindle Book Authors, and Sci Fi and Fantasy Authors . Those have worked well in conjunction with sales and freebie promos, but bear in mind that I have low cost Kindle titles. Under “links of interest” on this site I have a few other spots that I’ve used for promotion, including “Book Goodies” and “Goodreads.” Having an author page on such sites is not necessary, of course, but doing so usually offers links for anyone who “googles” your author name.

Finally, the most important pillar in promotion is reviews, and lots of them.  If friends and family will write a review on a vendor site, such as Amazon or Barnes and Noble, that’s great, but most of us don’t have that many friends. Also, such reviews don’t carry as much cashé as a professional or semi-professional site. Do send your books to as many of those as you can find and afford. Don’t ever pay for a review, beyond giving a copy of the book. Paying for reviews is wrong on both sides of the equation. If the author pays for a review, then there’s a bias that makes the review worthless for the reader. Unless the book is an eBook only, then there is some expense in distribution of the ARC (that’s advanced reading copy) or published book, so it is best to send the book(s) to appropriate sites, because some sites only review certain genres. There are any number of review sites, and these do come and go fairly frequently. My first novel, The Gift Horse, had several reviews online within a year or two of publication, but apart from those on Amazon and one archived on The Midwest Book Review, they are gone! Therefore, if you get an online review, don’t just save the link, but archive the content, too!

When I first published The Gift Horse, I was invited to do some speeches to local clubs, and I sold a few books via that avenue, but as publishing and self-publishing became more common place, those opportunities dried up faster than blackberries in late August. I also got a book signing at a book store after Trinity on Tylos came out, but it was a very lonely afternoon. If those opportunities come your way, enjoy them, but books and eBooks must be purchased via online vendors in order to make any real money, and that means social media marketing. If you are here, clearly you know what a blog is, of course, and having an author website is usually a good idea. Marketing is an ever changing field, but as of this post, you must get to know Twitter, Instagram, Facebook, and other modern means of communication in order to build an audience for your books.

Oh, and as footnote to “finally” when readers like a book, they usually look for another book by the same author, so you’d best be writing another book, too.


A few books on marketing:

How to Market a Book

Guerrilla Marketing for Writers

The Frugal Book Promoter

Book Marketing 411 for Authors

And a couple on having a book worth the effort:

Don’t Sabotage Your Submission

Writing the Breakout Novel

Want a book? Check eBay before you check out!

My daughter and I have been using eBay as our “go to” bookstore lately. As an eBay seller, I’ll assure you that the fees are far less when selling used items, including books, on eBay. When selling via the big A marketplace, the fees start at about $4, and go up incrementally. Obviously, selling anything other than textbooks or other high end items on the big A marketplace is not worthwhile. However, eBay’s current fee structure is 12% for books, which means sellers can offer better prices to customers. Also, big A has a flat fee of $3.99 to ship a book, unless the seller offers “free” shipping. As USPS offers “media mail” rates for smaller books, the shipping can be cheaper via eBay. Win-win, right?

Here’s an example of a book that I have placed on the marketplace for a client; basically big A gets $6 of the $17 price:

Amazon fee

The fee for that book on eBay would be $2.04. The difference between selling via eBay vs big A is 23%, which is about $4 on a book that costs $17.

Let’s say you’re a bottom feeder looking for a deal. Here’s what happens with a $5.50 book listed via the big A marketplace:

Amazon fee 2

The sale price is $5.50 and the fee for selling it via the marketplace is $4.21, which means the seller gets $1.29. Not many sellers will opt for such a small amount, which is bound to drive up the prices of used mass market paperbacks and/or popular hardcovers. By the way, as of this post, this same book is available for $3.34 on eBay, while the lowest possible price on big A is $4.75. Clearly, bottom feeders need to go to eBay for book purchases. And, while there, check out all the other goods available, from electronics, to clothing, to collectibles— often at better prices than you’ll find anywhere other than the neighborhood yard sale.

One reason buyers flock to big A is the user reviews. Unfortunately, those reviews are not particularly reliable. Big A is purported to fighting this issue, whether banning reviews by customers who have not purchased the item being reviewed, or attempting to  control “paid” reviewers. Lately, the issue with reviews on big A is a problem with “hijacked” reviews, where in a product’s reviews are actually for a different product. Certainly, if you must read those reviews, really read them, and don’t be fooled by the number of stars highlighted. All in all, while there may be more variety available on big A, the prices are probably better on eBay.

As a matter of full disclosure, I sell on both big A and eBay. My eBay store is here:

The Alternative Article

iBooks and eBay—a winning combo

liver-rescue-apples

Apples and Apple, Inc.

As a reader of eBooks, I’ve been exploring new ways (and revisiting old ones) to view content. Recently, I saw a title touted on Facebook, and a quick look at eBay revealed several purchase options, including an eBook which was offered as a pdf file. I paid a golly whopping .99, and it arrived via email. Not quite as quick as Big A, but the seller offered pretty quick service. I tried reading the file via my email app, but that didn’t save my place, so I downloaded the file to iBooks. Winner, winner, but no chicken dinner. However, the iBooks app is a very good way to read a pdf file, and the app is easy to use, just like other, more well known ways to view eBook content. Certainly, the price was right, too.

When Big A (the relentless internet seller) decided to give me the old “heave, ho” I was a bit concerned about when and where I’d get new books to read, as I am not buying from them at the moment, but that fear has been allayed by the eBay and iBooks combination. The title I purchased is “Liver Rescue” which I won’t review, as I sincerely hope my readers don’t need it, but I’ll let you know that one way to help the liver is to eat lots of apples. Actually, I am very pleased to get a 500+ text for a buck, and the advice to eat a fruit I really like is welcome, also. Thanks eBay! And thanks to Apple, for making such an intuitive app for the iPad. Reading about apples on an Apple product is quite appropriate, isn’t it?

Nook—a second look at the eBook app

NOOK-feature-300

Nook is an app and a device!

Since big A decided to fire me as one of their “Associates” I have set aside my K—  library for the moment, and am re-reading some older titles via the Nook app on my iPad. For readers who aren’t familiar with this, it is basically the eBook platform used by Barnes and Noble. While I have not purchased many books via B & N, I was once a very loyal customer at Fictionwise. When B & N bought out Fictionwise in 2009, I was able to keep some, alas not all, of the content I had purchased, by adding the Nook app, so those books became part of my Nook library. And, as there are quite a few titles there, I am looking through the library, seeing if anything is worth a second read. One of the best aspects of eBooks is that the “keeper shelf” takes up no room in my house!

The Nook app works like other eBook apps; the raw file format is ePub. In their review of eBook apps, CNET judged it as #3, and it is quite good. I find the animation associated with page changes very pleasing; it looks just like flipping a physical page! I also like having basic info at the top of the screen (date, time, % of battery are all available) as well as the typical (in print format) of two facing pages, with the title on one side and the author name on the other. Apart from a page number, which is not possible as the file must adapt to the reader’s screen size, the interface is very book-like, and I mean that as a compliment. As an app, it is a bit quirky, however. For instance, getting back to the library can be a bit of a chore, as one must first get a more info screen, and then the option to move around a bit becomes available.

There is a library screen, a bookstore screen, a quick link back to the current book being read, and something called “Readouts” which is a bit of sales pitch mixed with freebies and information. The library screen shows “Recent Reads” and “Recent Purchases” as defaults, and there are tabs with “All titles” and “Shelves” which are, of course, organizing tools. Unfortunately for me, the only way I can find some of the oldies is via the “search” feature, but it works quite well. For instance, I didn’t finish my last name before both of my titles popped right up!

I use my iPad (mostly) for reading, so I’m using the free app, but Barnes and Noble is currently offering a 7 inch screen Nook for about $50, and a big screen (10 inch) for $130. When eBooks were new to the market, most were priced substantially lower than their print counterparts, and sometimes that is still true. Lots of classics are free, of course, but lower priced options can be, well, garbage. Overall, the prices at B & N are a bit higher than their ginormous internet competitor, but the store’s interface is elegant. Also, the content is a bit more “curated” than the content over at Big A, where just about anyone can sell anything, regardless of quality.

Since I’ve been reading via the Nook app, I have begun researching the possibility of pulling Trinity on Tylos out of the K— exclusive program and publishing it via ePub to other bookstores. Perhaps Barnes and Noble readers would buy a few digital copies. Stay tuned….

Anxious for Nothing— brief review and commentary

A friend told me how much she is enjoying her study of Max Lucado’s book, Anxious for Nothing, so I bought an eBook version. Quite frankly, her comments were so positive that I did not want to wait to pick up the physical book. I’ve read several of Lucado’s Christian living texts, and they have all been easy to read and helpful, and this book fits that mold.

The title says quite a lot. Modern people have too much information coming at them, much of it negative, so being anxious is almost a modern plague. This plays out in all sorts of ways: addiction, suicide, failed relationships, etc. Lucado discusses the whys, and then gives some very good solutions to our problem thinking. One of my favorite passages says this: “There is a reason the windshield is bigger than the rearview mirror. Your future matters more than your past.”From my own experience, over thinking the past— the coulda, woulda, shoulda— is very damaging. When I counsel students, who almost always want me to allow them to “make up work” or “try again” I tell them to do better going forward. I even use the windshield analogy. But I like Lucado’s take on it.

Okay, his writing lacks sophistication; but not substance. Anxious for Nothing can be a quick read, but there is sufficient food for thought for study, too.

Some Science Behind My Science Fiction

Having just read an article in Popular Science online about what a”Generation Ship” might look like, I was gratified to see that some of the core concepts in my science fiction novel, Trinity on Tylos, are firmly rooted in science.

The article speculates about what challenges the multi-generation inhabitants of a colonizing venture (based on an extrapolation of current space technology) might face. Topics addressed include propulsion, medical issues, livestock, and robot workers.

In Trinity on Tylos, the alien captain of the Archeonite III has a big problem: his colony of survivors died out, but he has the ability to grow little Archeons from stored genetic material. He just needs some baby mamas, and my characters Venice Dylenski and Alathea Duke end up with the task. In the Popular Science article, We Could Move to Another Planet with a Spaceship Like This, the author mentions that “speculators say it’ll take 20,000 souls to start a healthy population on a new world. One space-­saving tip: Bring frozen embryos and people to diversify the gene pool upon arrival.” That’s right out of my novel, where Azareel and his android medical team design the embryos that Venice and Alathea gestate.

As in the Popular Science article, robots are probably going to be the grunt workers of the future. In my novel, the Archeons use robots (as they take the form of their makers, I call them androids) as workers. A limited but technologically proficient population would no doubt employ robotic workers, freeing the populace to supervise or take on  tasks that require a more creative mind.

Trinity on Tylos is a complex story, because it goes beyond being just a space opera and delves into human relationships, made more complicated by the limited number of people with whom the characters interact. Also, it is a story of surviving on a somewhat hostile planet, solving such issues as having enough water to irrigate crops. The Popular Science article mentions farming as one of the most necessary activities once the generation ship reaches a new planetary home. Indeed, when I wrote Trinity on Tylos, I remembered the words of William Bradford, a leader of the pilgrims who settled Massachusetts, who wrote “what could they see but a hideous and desolate wilderness, fall [sic] of wild beasts and wild men—and what multitudes there might be of them they knew not.” Survival is not easy, and the Popular Science article, although very positive in outlook, does not ignore the difficulties that might face the future generations of humans whose journey began with some adventuresome ancestors.

Technological progress and science fiction often go hand in hand, because what writers dream up, engineers can (sometimes) make happen. However, the reverse is also true— when creating a science fiction story, there must be some science blended in with the fiction. Trinity on Tylos is science based fiction, and it is available for your Kindle reader or Kindle enabled device; just click on the cover art.

 

The Heart of a Dog by Albert Payson Terhune

The Heart of A Dog by Albert Payson TerhuneWhen I was a kid, I read The Heart of a Dog, a collection of short stories by Albert Payson Terhune, over and over. The collection of seven stories is good for adults more so than children. One of the things I did when I first began teaching was to read to my middle school students, and I did read a story, The Meanest Man, from this book to them. Although it was first published in the 1920s, these stories are still very interesting.

All of the stories feature a different member The Sunnybank Collies, and the stories have various themes. One tale of survival, “One Minute Longer,” has a plot wherein a young man gets trapped in some icy water and his life depends on the efforts of his collie friend, Wolf, managing to this convey the situation to the adults back home. This story holds up quite well for modern readers, and it has been used in reading anthologies in the past, but the references to hunting and guns wouldn’t make it past modern censorship. In “Youth Will Be Served” the reader follows the difficult decision of dog show judge Angus McGilead, who wants to award the best in show prize to the old favorite collie, Bruce, but realizes that the young collie Jock, sired by Bruce, should win. Yet, the decision is his, and his alone. Okay, this sounds so boring, but it isn’t because the author does a great job of describing every aspect of the dog show, along with criteria used by dog show judges to pick the best of the best.

“The Meanest Man” is my favorite story. It is about a farmer, Link Harris, a well-trained collie, Chum, and the dog catcher, Eben Shunk. Even those who haven’t read it will know who the meanest man is, but the way that Link and Chum deal with him make this story very amusing, if rather dated. Anyway, my students liked it quite a lot, and according to my notes (still in the book) it takes 45 minutes to read aloud.

I’ve linked to the Kindle edition of this book, because it is a very good deal. The copy of The Heart of a Dog  that I have looks like the one pictured, because it was issued by a children’s book club. If you are ever antiquing and see one of these editions, grab it, because the illustrations are cool, too.

About that new page— WIP

Pam on Dragon webI’m always writing something, but I don’t always publish what I write. Sometimes I write letters (sent and unsent) or emails or fragments. I suppose most people do that. But, I also have manuscripts in progress, and sometimes I get bogged down with those because I truly don’t know if there would be any interest in them. So, I am going to try posting a few excerpts, and if the traffic and/or comments indicate interest, the encouragement might be enough to push me out of procrastination and into finishing mode.

The first WIP is actually one of the most recent, a non-fiction book about motorcycle touring. My first thought was to publish an e-booklet on restaurants in my neck of the woods. Then I thought about creating a blog on motorcycle touring. After a bit more consideration, I asked hubby to read and comment on a manuscript that combines the two topics into one, which is currently at about 7K words. If I go with the original plan, this will be one of a series of short ebooks, which might look like this:

Ride to Eat— in Northeastern Georgia

Ride to Eat— in Western North Carolina

Ride to Eat— in Middle Georgia

As it stands now, the writing part is going fairly well, but I need to add maps, and that is a bit of an issue for an ebook, but I’m still working on it.

Memorial Day

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As a southerner, we didn’t celebrate Memorial Day the way that folks in the north did, but over time, the concept which began as “Decoration Day” has grown on us. It’s not that we didn’t remember our fallen, because I remember that my uncle’s army photo was on a desk in my grandmother’s living room, and a certificate from the government, signed by President Lyndon Johnson, honoring his death, was framed and on the wall. As a child, I remember playing in the cemetery, while my grandmother tended the grave. Now, my grandparents are buried at the same site, in a small churchyard near Buford, Georgia, where they lived at the time.

My uncle was just 20 when he was killed in action, in Dortmund, on April 12, 1945, just a few days short of the end of military action in Europe. He was in the 9th Army, 75th Infantry, 290th Regiment, Company K. Because my grandparents had a detailed grave marker installed when they buried him, I was able to find some information about his unit’s activities during the big war. There is one site, in particular, that gives quite a bit of information about this group of soldiers, which the site owner calls “Bulgebusters.” Rather than repeat all that, I’ll simply say that he was among a group of soldiers tasked with clearing out remaining pockets of remaining German forces in the industrial area of northern Germany. His platoon encountered heavy enemy fire from machine guns and mortars, so the C.O. ordered them to retreat and A.L. was killed by machine gun fire. According to the account of a survivor, there were five other soldiers in his group, another soldier died, two were wounded, and two returned safely. The military does not supply such details, of course, but my grandparents took out ads in military publications asking for information, and there were a few letters from other soldiers who were part of the same regiment, and they were quite specific as to where, when, and how my uncle died.

As Memorial Day is an annual event, there are usually some canned “news stories” about how we should all remember the fallen heroes who have kept America free, and those are entirely appropriate. But, many families do not have a name, a face, or a grave to remember. I never met A.L. Dodd, but his face is quite familiar, because that original black and white photo is in my living room, still in its antique frame. He’s smiling in the picture, which seems odd, because current military pictures usually depict the subject in a “tough” stance. In his letters home, A.L. spoke of the scenery, saying that spring was coming, and he was sure the lands they were traveling through would be beautiful. These citizen soldiers were effective, for they defeated one of the most evil regimes in all of recorded history, but they were real people, too.

AL Dodd marker

What’s selling from my “used” collection? Old grammar books!

I’ve been selling off my “teacher” stuff for about five years. During my on and off teaching career (at both private and public schools, in grades 6 through college) I did manage to accumulate a lot of books. One thing that surprises me is that really old books do sell, especially grammar books. Today, I received notice to ship an eleventh grade grammar text, published in the early 80s. Believe it or not, that one is modern. For whatever reasons, during the mid 80s, grammar began to gradually fall out of fashion in the classroom. Budgets seemed tight, and textbook price inflation was just getting started. Our school, like many in that era, bought new lit books, and each of those generally had lots of ancillary materials, including “daily grammar” lessons— usually one concept illustrated via a handout or a transparency for an overhead projector, and grammar books were either not used, or we used old ones. My friend, Janet, used a set of Warriner’s until the covers came off. Then she got the administration to find her some more of the same one on eBay. Until I left teaching high school, I used the same ones, over and over. I taped them together each August, and hoped they would make it another year.

My current teaching gig is as an adjunct at a local technical college. (For readers outside of Georgia, you would probably term it a “community college.”) Anyway, our institution pays for students to take self-paced grammar lessons online. The reason we do it that way is that we never know how much grammar the students might have already mastered, so they take assessments and are required to do lessons based on the topics they did not pass initially. From my experience, there are many students who have to take all of the lessons (known as modules) which is probably due to their teachers having been trained in the “non-grammar” era. The lessons are quite basic, including each part of speech, sentence structure, and so forth.

From time to time, I do sell grammar books, usually really old ones, and that lets me know that some people are either teaching themselves, or someone else, English grammar. I’m glad, because I see a lot of bad grammar in student writing these days. Actually, I see it in many other places, too!