So you want to be a successful author—

book and moneyWhile I am pretty sure I don’t qualify as successful in the author department, I made enough mistakes to write (or rant) about the topic. Here are some tips, in no certain order, for those who are writing with the intent to publish a book, or for those who have published but are lacking in sales.

First, write the best book you possibly can. Yes, that should go without saying, but writing is like photography or cooking in that no matter how good you have done it, you can get better. There is no such thing as perfect in any of those endeavors. However, don’t publish unless it is really ready. Mistakes in print are embarrassing!

Next, find a real publisher if you can. Not necessarily one of the big companies (although if that happens for you, whoo hoo!) There are a lot of small and micro presses that can get a book into print and into at least some distribution channels, which leaves more time for the author to help with promotional activities and keep writing. A small company, Whiskey Creek Press, published my second novel, and while my sales were low, any money I spent on promotion was voluntary. My debut novel was initially accepted by a micro press, but when it failed, I ended up using a self-publisher called Booklocker.

Third, if you end up self-publishing, do so at minimal cost. Many authors have published via the Amazon Kindle Direct program, which is free. Yep, that’s right, free. I published the second edition of Trinity on Tylos via KDP, and my only expense was a fancy new cover by Dawn Seewer (which was entirely optional.) I disliked the first cover, which was done by an artist at Whiskey Creek Press, and I thought the book deserved a better effort, and Dawn did a great job for me. Another self publishing program that I am considering is Smashwords, which offers many free services. For most self published authors, the distribution channels associated with Smashwords are fantastic.

Fourth, once the book is ready to debut, get the marketing plan in motion. There are lots of books on this topic, as well as a gazillion websites. I’ve had some success with using Facebook groups, such as Ebook Rave, Kindle Book Authors, and Sci Fi and Fantasy Authors . Those have worked well in conjunction with sales and freebie promos, but bear in mind that I have low cost Kindle titles. Under “links of interest” on this site I have a few other spots that I’ve used for promotion, including “Book Goodies” and “Goodreads.” Having an author page on such sites is not necessary, of course, but doing so usually offers links for anyone who “googles” your author name.

Finally, the most important pillar in promotion is reviews, and lots of them.  If friends and family will write a review on a vendor site, such as Amazon or Barnes and Noble, that’s great, but most of us don’t have that many friends. Also, such reviews don’t carry as much cashé as a professional or semi-professional site. Do send your books to as many of those as you can find and afford. Don’t ever pay for a review, beyond giving a copy of the book. Paying for reviews is wrong on both sides of the equation. If the author pays for a review, then there’s a bias that makes the review worthless for the reader. Unless the book is an eBook only, then there is some expense in distribution of the ARC (that’s advanced reading copy) or published book, so it is best to send the book(s) to appropriate sites, because some sites only review certain genres. There are any number of review sites, and these do come and go fairly frequently. My first novel, The Gift Horse, had several reviews online within a year or two of publication, but apart from those on Amazon and one archived on The Midwest Book Review, they are gone! Therefore, if you get an online review, don’t just save the link, but archive the content, too!

When I first published The Gift Horse, I was invited to do some speeches to local clubs, and I sold a few books via that avenue, but as publishing and self-publishing became more common place, those opportunities dried up faster than blackberries in late August. I also got a book signing at a book store after Trinity on Tylos came out, but it was a very lonely afternoon. If those opportunities come your way, enjoy them, but books and eBooks must be purchased via online vendors in order to make any real money, and that means social media marketing. If you are here, clearly you know what a blog is, of course, and having an author website is usually a good idea. Marketing is an ever changing field, but as of this post, you must get to know Twitter, Instagram, Facebook, and other modern means of communication in order to build an audience for your books.

Oh, and as footnote to “finally” when readers like a book, they usually look for another book by the same author, so you’d best be writing another book, too.


A few books on marketing:

How to Market a Book

Guerrilla Marketing for Writers

The Frugal Book Promoter

Book Marketing 411 for Authors

And a couple on having a book worth the effort:

Don’t Sabotage Your Submission

Writing the Breakout Novel

Want a book? Check eBay before you check out!

My daughter and I have been using eBay as our “go to” bookstore lately. As an eBay seller, I’ll assure you that the fees are far less when selling used items, including books, on eBay. When selling via the big A marketplace, the fees start at about $4, and go up incrementally. Obviously, selling anything other than textbooks or other high end items on the big A marketplace is not worthwhile. However, eBay’s current fee structure is 12% for books, which means sellers can offer better prices to customers. Also, big A has a flat fee of $3.99 to ship a book, unless the seller offers “free” shipping. As USPS offers “media mail” rates for smaller books, the shipping can be cheaper via eBay. Win-win, right?

Here’s an example of a book that I have placed on the marketplace for a client; basically big A gets $6 of the $17 price:

Amazon fee

The fee for that book on eBay would be $2.04. The difference between selling via eBay vs big A is 23%, which is about $4 on a book that costs $17.

Let’s say you’re a bottom feeder looking for a deal. Here’s what happens with a $5.50 book listed via the big A marketplace:

Amazon fee 2

The sale price is $5.50 and the fee for selling it via the marketplace is $4.21, which means the seller gets $1.29. Not many sellers will opt for such a small amount, which is bound to drive up the prices of used mass market paperbacks and/or popular hardcovers. By the way, as of this post, this same book is available for $3.34 on eBay, while the lowest possible price on big A is $4.75. Clearly, bottom feeders need to go to eBay for book purchases. And, while there, check out all the other goods available, from electronics, to clothing, to collectibles— often at better prices than you’ll find anywhere other than the neighborhood yard sale.

One reason buyers flock to big A is the user reviews. Unfortunately, those reviews are not particularly reliable. Big A is purported to fighting this issue, whether banning reviews by customers who have not purchased the item being reviewed, or attempting to  control “paid” reviewers. Lately, the issue with reviews on big A is a problem with “hijacked” reviews, where in a product’s reviews are actually for a different product. Certainly, if you must read those reviews, really read them, and don’t be fooled by the number of stars highlighted. All in all, while there may be more variety available on big A, the prices are probably better on eBay.

As a matter of full disclosure, I sell on both big A and eBay. My eBay store is here:

The Alternative Article

Free for Three promo

For those who prefer to shop at home on Black Friday, here’s an unbeatable deal—my science fiction novel, Trinity on Tylos, is free for three days. Why run it for free? That’s simple, really. More readers should mean more reviews and some word of mouth testimonial. So, here’s a link to the novel, which is free on November 29, 30, and December 1.

How much for a flu shot?

Mostly, I write about books, or maybe films. No doubt, I will do that again soon, but recently I have been experiencing various forms of health care, and my latest such visit was for the annual flu shot, so I’ll write a bit about that. For some years, I opted out of having this injection, but after hubby lost a week of work and felt terrible for even longer, I went back to getting the shot. After all, the couple of times I had influenza it was no fun at all.

Current United States policy (via the Affordable Care Act) requires that insurance cover the flu shot as a preventative measure, without any co-pay from the patient. So, my doctor’s office has made a business decision to “stick it” to the insurance company—pun intended. See the attached screen shot of the EOB for this procedure:

Flu Shot

Now, thinking that $248 is a bit steep for this, I just looked at GoodRx (a nifty site if you have never used it) and it tells me that the estimated cost for the shot is $32 at Walmart.

GoodRx

Now, going to my doctor’s office was convenient and fast, but I’ve had flu shots at the grocery store or at a mini clinic, and neither of those were inconvenient. Bottom line, the doctor’s office knows that they can charge whatever for preventive procedures, and my insurance has to pay for it, so they are taking advantage of this. Kudos to Walmart for making this injection available for regular folks. If you don’t have insurance, or if you want to keep it real, just go to the GoodRx site and put in your zip code. The site automatically offers several locations and price points. BTW, the average when I looked was $32.

As for Piedmont Athens Primary Care, they’ve made me think, yet again, that when insurance premiums go up again, and they will, their approach to business is one reason for those hefty increases.

 

Impossible Burger at Burger King

impossibleThe other day, hubby and I were eating at a favorite restaurant near our home. While perusing the menu, I noted that they now serve the “Impossible Burger” for $15. To be fair, that includes “free” salad and a side, but it struck me as a high price for a fake burger. I’m actually a fan of a good black bean burger, but these new fangled burgers (such as the Impossible Burger and Beyond Meat) purport themselves to be equal in taste and texture to beef. But I wasn’t too keen on spending $15 when I could get a nice salmon fillet with two sides for $12, so we didn’t try it that day.

However, after church today, we went to a fast food restaurant. That’s quite unusual for us, but hey, I got to try an Impossible Burger for a possible price. The B&K palace we visited was one of a series of fast food joints along a busy highway, so they had customers, but not too many. We ordered the meal (a golly whopping 900+ calories) which includes a small drink and fries. BTW, neither the drink nor the fries didn’t seem all that small to me, but the gal at the counter seemed surprised that we didn’t take the 30 cent upgrade to medium.

Hubby looked a bit skeptical, but I dug in immediately. Low and behold  the Impossible “Whopper” tastes quite a lot like any old fast food burger—nothing outstanding, but just fine for the price paid. Anyway, the burger seemed a bit thinner than I remember for a whopper, but the condiments and bun made it a substantial sandwich, which we ate without cheese, as there seemed to be sufficient calories without that addition. The fries were good and crisp, and I ate half of them before shoving them across the table for hubby to finish.

My Fitness Pal tells me that I’ve just about eaten all I should for this day, but I can now say I’ve tried one of the latest innovations in food, and it is okay…as long as one has enough calories left to enjoy the thing. Oh, and I do recommend trying it at Burger King, because we both ate for the price of one at our local sit down and get waited on favorite.

One hand…the other hand…Amazon

handsWe’ve all heard the old saying that states it is not good when “one hand doesn’t know what the other hand is doing.” Basically, when an organization gets too big or too disconnected from itself, then there is at a minimum a loss of cooperation, and at worst, the organization works against itself.

A while back, I had to strip out all of the links to Amazon from this blog, due an email directive, and I have posted a screen shot of that message, which states plainly that I am no longer an Amazon Associate (a means of funding via promoting products.)

Screen Shot 2019-09-24 at 7.53.52 AM

Yesterday, I got another email from Amazon. It seems they no longer remember that my account was “terminated” and want help me sell their expletive deleted stuff.

Screen Shot 2019-09-24 at 7.54.04 AMHonestly, this is just on example of the problems at big A. Lots of articles have been published about problems there. The most troubling ones (for consumers) are the fake reviews and hijacked reviews.  I’ve mostly stopped shopping there, but hubby is addicted. However, the other day he was actually reading the reviews (and not just looking at the number of positive reviews) and realized that most of those reviews were not for the product he was wanting to buy. Fortunately, he didn’t buy from big A this time.

The bottom line is that Amazon is more and more a computerized “middle man” rather than a merchant, and buyers and sellers have little confidence that the platform is working for either side. Consumers should think about alternatives before using that one step purchase button. Sure, it is convenient, but it’s not good to get scammed.

As far as selling is concerned, lately, I’ve sold far more books via eBay than Amazon. More on that later.

Overdignosed— a brief review and commentary

OverdiagLike many people in the USA, I am concerned about the state of our health care. Don’t get me wrong, I’m grateful to live in a country that has lots of great medical facilities and practitioners. But, I’ve watched people go through some pretty difficult situations, too, so I read Over-diagnosed: Making People Sick in the Pursuit of Healthcare in hopes that I’d learn more about what sometimes goes wrong with our healthcare system. This book offers some first hand insights from three physician authors, and I learned a great deal from it.

Many of the chapters have a “case study” to frame the discussion. One of the most memorable is the story of an older gentleman with a borderline diagnosis of diabetes. In the interest of keeping those blood sugar numbers in the optimal range, the principal author (Dr. H. Gilbert Welch) prescribed medication. Unfortunately, the gentleman’s blood sugar dropped, causing him to lose control of his car, resulting in an accident that broke his neck. The gentleman survived, but he had to wear a halo brace for many weeks while his neck healed. When it was all over, the doctor and patient agreed that the best practice in his case would be to forgo the diabetes medication. This anecdote is a great way to illustrate how over diagnosis can make people sick!

Each chapter explains how modern testing, coupled with ever changing standards for “normal,” have resulted in more and more people being diagnosed with something. The approach is cautionary, explaining that many times a diagnosis might be correct, but if the condition is unlikely to cause the patient any reduction in quality of life, or end the patient’s life early, then it is far better to not treat the disease. However, once diagnosed, both the patient and most physicians will be reluctant to “watchfully wait.” Indeed, the principal author states in the introduction that he does not have routine checkups, even though he works in healthcare and could easily do so. Instead, he waits for something to go wrong. As the old saying goes, “If it ain’t broke, don’t fix it.”

The mammogram is probably the first test that my doctor wants me to have done, but our author states that for most women, they do more harm (due to radiation) than good. Aggressive cancers can develop in the one to two year interval between tests, but slow growing cancers can result in over-reaction by doctors and patients. Also, many women go through the “false positive” situation, which might mean more testing, including a breast biopsy. I’ve known several women who had that done, only to find out that the mammogram was incorrect (or incorrectly interpreted.)

Another interesting story is a conversation between the author and a pharmaceutical rep. The latter was touting the benefits of a drug for women with bone density issues. After a friendly discussion, the drug company rep admitted that the greatest risk for these women is mostly hip fractures, which can lead to all sorts of problems, including premature death. The author states that helping women prevent falls, though physical therapy and other practical measures, would be much more useful. And the testing phase of the drug was eventually discontinued due to subjects developing bone cancer.

The author is firm in his stance that patients are often over-tested and over-diagnosed. He believes that many doctors do this out of an interest in finding answers for their patients, and not merely in making more money. He is also firm that the threat of a law suit can be a driver for hyper testing and the end result of over-diagnosis. I’m all for people having the right to seek redress in the case of gross malpractice, but doctors who have been the defendant in a case, win or lose, will often err on the side of caution and order tests that probably aren’t needed and will refer cases that are only marginal. The costs of this mind set are not negligible, as tests can costs hundreds or even thousands, and that doesn’t include the costs of treating a condition that might not need any treatment. Nor does it address the mental stress of having a chronic “condition.”

Common sense is sorely lacking these days. Certainly many aspects of modern America are getting totally weird, so I guess it is not unusual that medicine is affected. I am grateful to Dr. Welch and his fellow authors for this very cogent discussion of the problem of over diagnosis. I am seriously contemplating what to say at my next doctor visit, when I will face that computerized list of items that modern medicine says I need, but just might result in me joining the long list of those who are “over-diagnosed.”

Born with Teeth—A Memoir; review and commentary

Born Mulgrew

Kate Mulgrew’s Memoir

My guess is the first I heard of Kate Mulgrew was when she starred in Mrs. Columbo, but that’s not a certainty. Like many fans of all things Star Trek, I was both thrilled and a bit concerned when Mulgrew was very publicly named the newest captain in the fourth iteration of that television franchise, Star Trek Voyager. And, I was rather amazed to by her character in Orange is the New Black, in a role that is far from her roots as a distinctive and attractive leading lady.

Regardless of when one first noticed Kate Mulgrew, she is a force on the screen. Recently, I read her memoir, which has the curious title Born with Teeth. Apparently, she was indeed born with teeth, which were extracted so she could feed properly. For Mulgrew’s fans , there may not be all that much new information, but the style of her prose does illuminate readers on her perspective in regards to matters that matter most. The narrative is mostly linear, although she skips a lot of years and events. First, the reader learns just how dedicated she is to her craft and how much work it has been. Second, readers will become better acquainted with Kate’s large family, and see how they have influenced her. One of my favorite passages is when, as a schoolgirl, Kate invited her artist mother to hear her recitation of poems she had written. Upon learning about the program, Kate’s mom, Joan, gives her a copy of a poem (The White Cliffs of Dover) to read, and during the school program young Kate not only read her poems, but she read the classic poem so well that her audience was almost in tears. Afterward, Kate’s mom told her that she could either be a bad poet or a great actress. Apparently, Kate took those words to heart, because from that early age, she put all of her effort into becoming an actress.

Fans of Ryan’s Hope (a soap opera that was Kate’s first big break in television) or Star Trek Voyager (perhaps her most influential role) will find a few gems, but she doesn’t concentrate on those stints. Instead, what Mulgrew writes about is relationships. While filming Ryan’s Hope, Kate became pregnant, and as she was not married and quite young, she assumed she’s have to leave her job. Instead, the pregnancy was written into the show, and her character gave birth a few days after Kate did it in real life. The Mary Ryan character kept her baby, but Kate gave up her daughter for adoption. Later, she expends both time and money in an attempt to find her biological daughter, and that search is a focal point of the memoir.

Certainly, Mulgrew has experienced quite a lot of grief, as one of her sister’s died of a brain tumor and another succumbed to pneumonia. Romance has not always been easy, either. Mulgrew also writes of her loves—her first husband, Robert Egan, and the sons that he fathered, and how divorce affected her and the boys. Later, she reveals how her love for her second husband, Tim Hagan, endured a rather on again then off again period. The memoir ends as she meets her daughter and her relationship with Hagan finally settles into marriage.

I’m a science fiction fan (and writer) so I was just a tad disappointed in this memoir. I’d love it if Kate would do as Shatner has done and publish a book about her time portraying Captain Janeway. Perhaps she will, when she has more time, for she does seem to be one busy lady.

A romance from the grave

Texas FreeRecently, I updated my credentials to virtually check out books from my local library. Free is a good price, right? Unfortunately, apparently, there is little demand for science fiction at my library, so I looked at titles in the romance genre.

When I first read romance novels, I had a list of authors who were my “go to” writers. One of them was Janet Dailey. Generally, she did a good job of integrating setting, plot, and character, and that’s no easy task, because romance writers are under a lot of pressure to produce, produce, produce. Romance readers seem to be perpetually thirsty for new novels, and I saw a new series by Janet Dailey, so I checked out Texas Free,  copyright 2018.

The opening states that the events happened in 1985, which would have been at Dailey’s peak, in terms of both popularity and proliferation. The story is actually a good one, if a bit formulaic. Rose Landro returns to her childhood home in Texas, on the run from a Mexican drug cartel. Unsure of her welcome, but desperate, she stakes her claim on land that should have been hers, as it belonged to her grandfather who had intended to deed it to her before his untimely demise. As the land is an access point to water for cattle, her stake is controversial, and the reader follows the twists and turns of the plot, wondering if Rose will succeed in establishing a homestead, and if any of her neighbors will assist her in her quest.

Janet Dailey has penned a great many books, but the copyright page indicates that this one belongs to a “Revocable Trust” created by some folks who share the same last name. So, is this “Tylers of Texas” series a repackaged group of novels from earlier, or are her heirs using a ghost writer? I suspect the latter, as Janet Dailey died in 2013.

Ghost writing has been around a long time, and there are sometimes very good reasons for using the process. Celebrities who are good at something else often write books, but the more honest ones have a “with so and so” under the author line. Both Tom Clancy’s and Robert Ludlum’s publishing careers have gone on without the author as other, named writers, do the work, but these ghost writers are a least named in the fine print. As I have the eBook version of Texas Free checked out, I might not be seeing it, but if there is an acknowledged ghost writer I didn’t find it. On the other hand, authors I know have reprinted their books with new titles to “up date” them. I kinda think that is cheating a bit, but reputable writers do it.

As I have a back list title that I republished as an eBook (Trinity on Tylos) I am not complaining about republishing, but unless there is a dusty old manuscript, or computer file somewhere, a back list title should be just that. A novel written by someone other than the named author breaks the contract between a publisher and the reader. If I see an author’s name, I expect that the author wrote the book, and I doubt that I am alone in that expectation.

The entire Tylers of Texas series has publication dates after 2013. FYI.

iBooks and eBay—a winning combo

liver-rescue-apples

Apples and Apple, Inc.

As a reader of eBooks, I’ve been exploring new ways (and revisiting old ones) to view content. Recently, I saw a title touted on Facebook, and a quick look at eBay revealed several purchase options, including an eBook which was offered as a pdf file. I paid a golly whopping .99, and it arrived via email. Not quite as quick as Big A, but the seller offered pretty quick service. I tried reading the file via my email app, but that didn’t save my place, so I downloaded the file to iBooks. Winner, winner, but no chicken dinner. However, the iBooks app is a very good way to read a pdf file, and the app is easy to use, just like other, more well known ways to view eBook content. Certainly, the price was right, too.

When Big A (the relentless internet seller) decided to give me the old “heave, ho” I was a bit concerned about when and where I’d get new books to read, as I am not buying from them at the moment, but that fear has been allayed by the eBay and iBooks combination. The title I purchased is “Liver Rescue” which I won’t review, as I sincerely hope my readers don’t need it, but I’ll let you know that one way to help the liver is to eat lots of apples. Actually, I am very pleased to get a 500+ text for a buck, and the advice to eat a fruit I really like is welcome, also. Thanks eBay! And thanks to Apple, for making such an intuitive app for the iPad. Reading about apples on an Apple product is quite appropriate, isn’t it?