Why Fair and Square Pricing Fails

Purple and White Speech Bubble Clothing Logo-2I like for the price to be the price. But, I must be one of the few people who think that way. Fair and square pricing works for me: I can budget for what I need to purchase, and know when it is okay to splurge a bit. However, I have a dear friend who won’t buy anything unless she negotiates a better price. This practice is downright embarrassing at times. Recently, we were in a charity thrift store and she saw a large ceramic vase filled with fake flowers. (I know, taste varies.) Anyway, it was priced fairly, but she stood in line to ask a harried clerk to lower the price by $5. The clerk said, “The price is the price.” My friend walked away. “It’s a charity,” I reminded her. As we got into the car, my friend made up some excuse about the quality of the item. But, I know her. No discount, no sale is her motto.

I’ve sold items on eBay for almost a decade. But, recently, I’ve been rather frustrated with the “Buy it now or best offer” feature on eBay. As a seller, I prefer to list an item at the price I want for it, and my potential customer can pay for the item and the shipping (which isn’t free, so I never pretend that it is) or not. However, if sellers don’t activate “best offer” when creating the listing, eBay will do it later, and before long, I start getting half price offers. Yep, the default “best offer” setting is literally half price. I hate telling customers, “no.” And, I have learned that counter offers seldom result in a sale. Lately, I have been listing items a couple of dollars more than I normally would ask, then setting the best offer for the real price. Yes, the whole thing bothers me, but many, many shoppers want to feel that they got a discount, especially on really low priced items. I’ve literally gotten an offer of $2 on a genuine leather designer handbag.

And, this gotta have a discount mentality is not just for used items, such as the pre-owned books and garments that I generally list in my eBay store (The Alternative Article.) Remember the absolute disaster of “Fair and Square” pricing at J.C. Penney? Although I am not particularly fond of that merchant, I really liked their pricing when that experiment was underway. Apparently, I was alone, however. J. C. Penney customers stayed away in droves until the management jacked up the prices and paid newspapers to print coupons so customers could “save” 40% off.

It’s psychology. And it sucks.

Resources for Readers

DaVinciWhat to read? When I was young (a very long time ago) my mother took my sisters and me to visit the public library every week. This was “free” entertainment, and as we were fairly poor, it was a great deal. However, there was that day when I’d read everything of interest to me in the children’s and young readers category. Again, this was a long time ago, when “young adult” publications were not a big category. I remember her guiding me over to the adult fiction section (meaning not for kids, but nothing racy—it was a public library) and she suggested some titles. My first reads from that section were what mom would term “mysteries” although romantic suspense would be closer to the genre of that time. The authors were Phyllis A. Whitney and Mary Stewart, although I can’t remember the titles. So began my transition into reading for pleasure, an activity that is still a big part of my life.

Mom has been gone for a long time, as she had cancer and died before she should have, but there are plenty of other places to find recommendations for reading. I do belong to way too many Facebook Groups, and most of those have advertising that I largely ignore. For a time, Amazon was my favorite place to find books, and while it is a source for content, the weirdo reviews have made it less and less reliable for recommendations. Also, big A encourages authors to buy ads, making it even less relevant. If you are lonely and want to be inundated by promotional emails, there are lots of sites that promote books via that route, but by and large that content comes from paid ads, so it’s not reliable either. I read a lot of eBooks these days, and my public library has a few thousand titles, but I’ve noticed that far too many of them are “reprints” wherein established authors are giving their backlist titles new life, and I have either read those books are wasn’t interested the first time. So, what to do?

There are some solutions. First, check out Goodreads. It’s now owned by Amazon, but it seems to work quasi-independently from big A, so the reviews are more often by serious readers. Authors can have a “page” on Goodreads, too, which can be helpful. If you like a certain genre, typically there are blogs that feature books of interest. As a lover of science fiction romance, I like this blog: SFR Brigade. Some authors maintain a blog or a Facebook group, so check on a favorite writer’s web presence. Often writers will mention fellow writers or their own favorite reads. I’ve really enjoyed Susan Grant’s books and her blog, Come Fly with Me (now found via her website).

In addition to big A, readers sometimes leave reviews on traditional bookstore sites such as Barnes and Noble and Books a Million. As these sites primarily serve readers, the reviews tend to be written more literate customers. There may be fewer reviews, but I believe they are more reliable.

Also, if you know others who like to read, try forming a book club. My sister belongs to such a club, and members propose which books to read. She’s given me some suggestions of books that were well-received by her group, such as my current read: DaVinci, by Walter Issacs. It’s fascinating, and I would never have chosen it without the recommendation of that group over in Richmond, Virginia.

 

 

Resources for writers

Book Covers SFOver my almost two decades of writing and (occasionally) publishing, I’ve learned some stuff. Lots of stuff, actually. Some of what I learned (such as a great place to buy a box for a manuscript) is out of date. However, there are some resources that budding writers should utilize that are still quite relevant, so here goes—

While a novel (or a short story or screen play) is still in the drafting stage, consider getting editorial help. Informally, there are many writer’s groups which offer support and critiques. If you live close enough, consider that as a first source of assistance and career development. I was once privileged to judge a short fiction contest held by the Northeast Georgia Writer’s Group, and all of the entries were quite worthy. The group is active, with contests and guest speakers. Many libraries sponsor such groups. There’s a great list of writer’s groups in Georgia at ReadersUnbound.com.

Depending on genre, there just may be a writer’s conference waiting for you. Such conferences usually feature guest speakers, workshops, and opportunities to meet with literary agents, who are the typical conduits between writers and publishers. I was fortunate to attend a few in nearby Athens (at the UGA campus) which was sponsored by the Mystery Writers of America, but there are a number of conferences, either general or targeting specific types of writing.

When the work is more or less complete, if there is no conventional publisher in the picture paying for it, an author seeking to self-publish or polish a manuscript for possible submission should really consider a paid editor. The Writer’s Digest magazine folks have an entire “store” devoted to such services. When I was working on my first novel, a publisher recommended that I go through a course with Writer’s Digest, and the experience taught me quite a lot about the value of editorial assistance.

Whether self-publishing a novel or developing a website and/or a social media publicity campaign, hiring a professional graphic artist is really important. For a web only publication, such as Kindle Direct, I might try the do it yourself method, but even then, it is good to use a site such as Canva.com. However, if there is any serious money going into the project, such as self-publishing in print or multiple platforms, then a cover artist is very helpful. Both The Gift Horse and the second edition of Trinity on Tylos have covers designed by an independent artist. There’s a list of cover artists over at The Creative Penn. By the way, I’d steer clear of Fiver. I tried that, and got nothing, not even a refund for my initial payment.

Once a book is in print or available as an eBook, most writers will want to help with marketing. This can be rather daunting for many writers. The publisher of The Gift Horse (Booklocker) has a companion site, Writer’s Weekly, which has some links to paying markets for shorter works, as well as articles about writing and marketing.

There are a lot of companies that offer “services” to authors. Be very careful to choose wisely, or money that should have been spent on editing and cover design will be frittered away on something else. While some of these resources have costs, others are cheap or even free. Regardless of how much money you spend, for a novelist the two most important resources are editing and cover design—in that order.

 

So you want to be a successful author—

book and moneyWhile I am pretty sure I don’t qualify as successful in the author department, I made enough mistakes to write (or rant) about the topic. Here are some tips, in no certain order, for those who are writing with the intent to publish a book, or for those who have published but are lacking in sales.

First, write the best book you possibly can. Yes, that should go without saying, but writing is like photography or cooking in that no matter how good you have done it, you can get better. There is no such thing as perfect in any of those endeavors. However, don’t publish unless it is really ready. Mistakes in print are embarrassing!

Next, find a real publisher if you can. Not necessarily one of the big companies (although if that happens for you, whoo hoo!) There are a lot of small and micro presses that can get a book into print and into at least some distribution channels, which leaves more time for the author to help with promotional activities and keep writing. A small company, Whiskey Creek Press, published my second novel, and while my sales were low, any money I spent on promotion was voluntary. My debut novel was initially accepted by a micro press, but when it failed, I ended up using a self-publisher called Booklocker.

Third, if you end up self-publishing, do so at minimal cost. Many authors have published via the Amazon Kindle Direct program, which is free. Yep, that’s right, free. I published the second edition of Trinity on Tylos via KDP, and my only expense was a fancy new cover by Dawn Seewer (which was entirely optional.) I disliked the first cover, which was done by an artist at Whiskey Creek Press, and I thought the book deserved a better effort, and Dawn did a great job for me. Another self publishing program that I am considering is Smashwords, which offers many free services. For most self published authors, the distribution channels associated with Smashwords are fantastic.

Fourth, once the book is ready to debut, get the marketing plan in motion. There are lots of books on this topic, as well as a gazillion websites. I’ve had some success with using Facebook groups, such as Ebook Rave, Kindle Book Authors, and Sci Fi and Fantasy Authors . Those have worked well in conjunction with sales and freebie promos, but bear in mind that I have low cost Kindle titles. Under “links of interest” on this site I have a few other spots that I’ve used for promotion, including “Book Goodies” and “Goodreads.” Having an author page on such sites is not necessary, of course, but doing so usually offers links for anyone who “googles” your author name.

Finally, the most important pillar in promotion is reviews, and lots of them.  If friends and family will write a review on a vendor site, such as Amazon or Barnes and Noble, that’s great, but most of us don’t have that many friends. Also, such reviews don’t carry as much cashé as a professional or semi-professional site. Do send your books to as many of those as you can find and afford. Don’t ever pay for a review, beyond giving a copy of the book. Paying for reviews is wrong on both sides of the equation. If the author pays for a review, then there’s a bias that makes the review worthless for the reader. Unless the book is an eBook only, then there is some expense in distribution of the ARC (that’s advanced reading copy) or published book, so it is best to send the book(s) to appropriate sites, because some sites only review certain genres. There are any number of review sites, and these do come and go fairly frequently. My first novel, The Gift Horse, had several reviews online within a year or two of publication, but apart from those on Amazon and one archived on The Midwest Book Review, they are gone! Therefore, if you get an online review, don’t just save the link, but archive the content, too!

When I first published The Gift Horse, I was invited to do some speeches to local clubs, and I sold a few books via that avenue, but as publishing and self-publishing became more common place, those opportunities dried up faster than blackberries in late August. I also got a book signing at a book store after Trinity on Tylos came out, but it was a very lonely afternoon. If those opportunities come your way, enjoy them, but books and eBooks must be purchased via online vendors in order to make any real money, and that means social media marketing. If you are here, clearly you know what a blog is, of course, and having an author website is usually a good idea. Marketing is an ever changing field, but as of this post, you must get to know Twitter, Instagram, Facebook, and other modern means of communication in order to build an audience for your books.

Oh, and as footnote to “finally” when readers like a book, they usually look for another book by the same author, so you’d best be writing another book, too.


A few books on marketing:

How to Market a Book

Guerrilla Marketing for Writers

The Frugal Book Promoter

Book Marketing 411 for Authors

And a couple on having a book worth the effort:

Don’t Sabotage Your Submission

Writing the Breakout Novel

Want a book? Check eBay before you check out!

My daughter and I have been using eBay as our “go to” bookstore lately. As an eBay seller, I’ll assure you that the fees are far less when selling used items, including books, on eBay. When selling via the big A marketplace, the fees start at about $4, and go up incrementally. Obviously, selling anything other than textbooks or other high end items on the big A marketplace is not worthwhile. However, eBay’s current fee structure is 12% for books, which means sellers can offer better prices to customers. Also, big A has a flat fee of $3.99 to ship a book, unless the seller offers “free” shipping. As USPS offers “media mail” rates for smaller books, the shipping can be cheaper via eBay. Win-win, right?

Here’s an example of a book that I have placed on the marketplace for a client; basically big A gets $6 of the $17 price:

Amazon fee

The fee for that book on eBay would be $2.04. The difference between selling via eBay vs big A is 23%, which is about $4 on a book that costs $17.

Let’s say you’re a bottom feeder looking for a deal. Here’s what happens with a $5.50 book listed via the big A marketplace:

Amazon fee 2

The sale price is $5.50 and the fee for selling it via the marketplace is $4.21, which means the seller gets $1.29. Not many sellers will opt for such a small amount, which is bound to drive up the prices of used mass market paperbacks and/or popular hardcovers. By the way, as of this post, this same book is available for $3.34 on eBay, while the lowest possible price on big A is $4.75. Clearly, bottom feeders need to go to eBay for book purchases. And, while there, check out all the other goods available, from electronics, to clothing, to collectibles— often at better prices than you’ll find anywhere other than the neighborhood yard sale.

One reason buyers flock to big A is the user reviews. Unfortunately, those reviews are not particularly reliable. Big A is purported to fighting this issue, whether banning reviews by customers who have not purchased the item being reviewed, or attempting to  control “paid” reviewers. Lately, the issue with reviews on big A is a problem with “hijacked” reviews, where in a product’s reviews are actually for a different product. Certainly, if you must read those reviews, really read them, and don’t be fooled by the number of stars highlighted. All in all, while there may be more variety available on big A, the prices are probably better on eBay.

As a matter of full disclosure, I sell on both big A and eBay. My eBay store is here:

The Alternative Article

Free for Three promo

For those who prefer to shop at home on Black Friday, here’s an unbeatable deal—my science fiction novel, Trinity on Tylos, is free for three days. Why run it for free? That’s simple, really. More readers should mean more reviews and some word of mouth testimonial. So, here’s a link to the novel, which is free on November 29, 30, and December 1.

How much for a flu shot?

Mostly, I write about books, or maybe films. No doubt, I will do that again soon, but recently I have been experiencing various forms of health care, and my latest such visit was for the annual flu shot, so I’ll write a bit about that. For some years, I opted out of having this injection, but after hubby lost a week of work and felt terrible for even longer, I went back to getting the shot. After all, the couple of times I had influenza it was no fun at all.

Current United States policy (via the Affordable Care Act) requires that insurance cover the flu shot as a preventative measure, without any co-pay from the patient. So, my doctor’s office has made a business decision to “stick it” to the insurance company—pun intended. See the attached screen shot of the EOB for this procedure:

Flu Shot

Now, thinking that $248 is a bit steep for this, I just looked at GoodRx (a nifty site if you have never used it) and it tells me that the estimated cost for the shot is $32 at Walmart.

GoodRx

Now, going to my doctor’s office was convenient and fast, but I’ve had flu shots at the grocery store or at a mini clinic, and neither of those were inconvenient. Bottom line, the doctor’s office knows that they can charge whatever for preventive procedures, and my insurance has to pay for it, so they are taking advantage of this. Kudos to Walmart for making this injection available for regular folks. If you don’t have insurance, or if you want to keep it real, just go to the GoodRx site and put in your zip code. The site automatically offers several locations and price points. BTW, the average when I looked was $32.

As for Piedmont Athens Primary Care, they’ve made me think, yet again, that when insurance premiums go up again, and they will, their approach to business is one reason for those hefty increases.

 

Impossible Burger at Burger King

impossibleThe other day, hubby and I were eating at a favorite restaurant near our home. While perusing the menu, I noted that they now serve the “Impossible Burger” for $15. To be fair, that includes “free” salad and a side, but it struck me as a high price for a fake burger. I’m actually a fan of a good black bean burger, but these new fangled burgers (such as the Impossible Burger and Beyond Meat) purport themselves to be equal in taste and texture to beef. But I wasn’t too keen on spending $15 when I could get a nice salmon fillet with two sides for $12, so we didn’t try it that day.

However, after church today, we went to a fast food restaurant. That’s quite unusual for us, but hey, I got to try an Impossible Burger for a possible price. The B&K palace we visited was one of a series of fast food joints along a busy highway, so they had customers, but not too many. We ordered the meal (a golly whopping 900+ calories) which includes a small drink and fries. BTW, neither the drink nor the fries didn’t seem all that small to me, but the gal at the counter seemed surprised that we didn’t take the 30 cent upgrade to medium.

Hubby looked a bit skeptical, but I dug in immediately. Low and behold  the Impossible “Whopper” tastes quite a lot like any old fast food burger—nothing outstanding, but just fine for the price paid. Anyway, the burger seemed a bit thinner than I remember for a whopper, but the condiments and bun made it a substantial sandwich, which we ate without cheese, as there seemed to be sufficient calories without that addition. The fries were good and crisp, and I ate half of them before shoving them across the table for hubby to finish.

My Fitness Pal tells me that I’ve just about eaten all I should for this day, but I can now say I’ve tried one of the latest innovations in food, and it is okay…as long as one has enough calories left to enjoy the thing. Oh, and I do recommend trying it at Burger King, because we both ate for the price of one at our local sit down and get waited on favorite.

One hand…the other hand…Amazon

handsWe’ve all heard the old saying that states it is not good when “one hand doesn’t know what the other hand is doing.” Basically, when an organization gets too big or too disconnected from itself, then there is at a minimum a loss of cooperation, and at worst, the organization works against itself.

A while back, I had to strip out all of the links to Amazon from this blog, due an email directive, and I have posted a screen shot of that message, which states plainly that I am no longer an Amazon Associate (a means of funding via promoting products.)

Screen Shot 2019-09-24 at 7.53.52 AM

Yesterday, I got another email from Amazon. It seems they no longer remember that my account was “terminated” and want help me sell their expletive deleted stuff.

Screen Shot 2019-09-24 at 7.54.04 AMHonestly, this is just on example of the problems at big A. Lots of articles have been published about problems there. The most troubling ones (for consumers) are the fake reviews and hijacked reviews.  I’ve mostly stopped shopping there, but hubby is addicted. However, the other day he was actually reading the reviews (and not just looking at the number of positive reviews) and realized that most of those reviews were not for the product he was wanting to buy. Fortunately, he didn’t buy from big A this time.

The bottom line is that Amazon is more and more a computerized “middle man” rather than a merchant, and buyers and sellers have little confidence that the platform is working for either side. Consumers should think about alternatives before using that one step purchase button. Sure, it is convenient, but it’s not good to get scammed.

As far as selling is concerned, lately, I’ve sold far more books via eBay than Amazon. More on that later.

Overdignosed— a brief review and commentary

OverdiagLike many people in the USA, I am concerned about the state of our health care. Don’t get me wrong, I’m grateful to live in a country that has lots of great medical facilities and practitioners. But, I’ve watched people go through some pretty difficult situations, too, so I read Over-diagnosed: Making People Sick in the Pursuit of Healthcare in hopes that I’d learn more about what sometimes goes wrong with our healthcare system. This book offers some first hand insights from three physician authors, and I learned a great deal from it.

Many of the chapters have a “case study” to frame the discussion. One of the most memorable is the story of an older gentleman with a borderline diagnosis of diabetes. In the interest of keeping those blood sugar numbers in the optimal range, the principal author (Dr. H. Gilbert Welch) prescribed medication. Unfortunately, the gentleman’s blood sugar dropped, causing him to lose control of his car, resulting in an accident that broke his neck. The gentleman survived, but he had to wear a halo brace for many weeks while his neck healed. When it was all over, the doctor and patient agreed that the best practice in his case would be to forgo the diabetes medication. This anecdote is a great way to illustrate how over diagnosis can make people sick!

Each chapter explains how modern testing, coupled with ever changing standards for “normal,” have resulted in more and more people being diagnosed with something. The approach is cautionary, explaining that many times a diagnosis might be correct, but if the condition is unlikely to cause the patient any reduction in quality of life, or end the patient’s life early, then it is far better to not treat the disease. However, once diagnosed, both the patient and most physicians will be reluctant to “watchfully wait.” Indeed, the principal author states in the introduction that he does not have routine checkups, even though he works in healthcare and could easily do so. Instead, he waits for something to go wrong. As the old saying goes, “If it ain’t broke, don’t fix it.”

The mammogram is probably the first test that my doctor wants me to have done, but our author states that for most women, they do more harm (due to radiation) than good. Aggressive cancers can develop in the one to two year interval between tests, but slow growing cancers can result in over-reaction by doctors and patients. Also, many women go through the “false positive” situation, which might mean more testing, including a breast biopsy. I’ve known several women who had that done, only to find out that the mammogram was incorrect (or incorrectly interpreted.)

Another interesting story is a conversation between the author and a pharmaceutical rep. The latter was touting the benefits of a drug for women with bone density issues. After a friendly discussion, the drug company rep admitted that the greatest risk for these women is mostly hip fractures, which can lead to all sorts of problems, including premature death. The author states that helping women prevent falls, though physical therapy and other practical measures, would be much more useful. And the testing phase of the drug was eventually discontinued due to subjects developing bone cancer.

The author is firm in his stance that patients are often over-tested and over-diagnosed. He believes that many doctors do this out of an interest in finding answers for their patients, and not merely in making more money. He is also firm that the threat of a law suit can be a driver for hyper testing and the end result of over-diagnosis. I’m all for people having the right to seek redress in the case of gross malpractice, but doctors who have been the defendant in a case, win or lose, will often err on the side of caution and order tests that probably aren’t needed and will refer cases that are only marginal. The costs of this mind set are not negligible, as tests can costs hundreds or even thousands, and that doesn’t include the costs of treating a condition that might not need any treatment. Nor does it address the mental stress of having a chronic “condition.”

Common sense is sorely lacking these days. Certainly many aspects of modern America are getting totally weird, so I guess it is not unusual that medicine is affected. I am grateful to Dr. Welch and his fellow authors for this very cogent discussion of the problem of over diagnosis. I am seriously contemplating what to say at my next doctor visit, when I will face that computerized list of items that modern medicine says I need, but just might result in me joining the long list of those who are “over-diagnosed.”