Over my almost two decades of writing and (occasionally) publishing, I’ve learned some stuff. Lots of stuff, actually. Some of what I learned (such as a great place to buy a box for a manuscript) is out of date. However, there are some resources that budding writers should utilize that are still quite relevant, so here goes—
While a novel (or a short story or screen play) is still in the drafting stage, consider getting editorial help. Informally, there are many writer’s groups which offer support and critiques. If you live close enough, consider that as a first source of assistance and career development. I was once privileged to judge a short fiction contest held by the Northeast Georgia Writer’s Group, and all of the entries were quite worthy. The group is active, with contests and guest speakers. Many libraries sponsor such groups. There’s a great list of writer’s groups in Georgia at ReadersUnbound.com.
Depending on genre, there just may be a writer’s conference waiting for you. Such conferences usually feature guest speakers, workshops, and opportunities to meet with literary agents, who are the typical conduits between writers and publishers. I was fortunate to attend a few in nearby Athens (at the UGA campus) which was sponsored by the Mystery Writers of America, but there are a number of conferences, either general or targeting specific types of writing.
When the work is more or less complete, if there is no conventional publisher in the picture paying for it, an author seeking to self-publish or polish a manuscript for possible submission should really consider a paid editor. The Writer’s Digest magazine folks have an entire “store” devoted to such services. When I was working on my first novel, a publisher recommended that I go through a course with Writer’s Digest, and the experience taught me quite a lot about the value of editorial assistance.
Whether self-publishing a novel or developing a website and/or a social media publicity campaign, hiring a professional graphic artist is really important. For a web only publication, such as Kindle Direct, I might try the do it yourself method, but even then, it is good to use a site such as Canva.com. However, if there is any serious money going into the project, such as self-publishing in print or multiple platforms, then a cover artist is very helpful. Both The Gift Horse and the second edition of Trinity on Tylos have covers designed by an independent artist. There’s a list of cover artists over at The Creative Penn. By the way, I’d steer clear of Fiver. I tried that, and got nothing, not even a refund for my initial payment.
Once a book is in print or available as an eBook, most writers will want to help with marketing. This can be rather daunting for many writers. The publisher of The Gift Horse (Booklocker) has a companion site, Writer’s Weekly, which has some links to paying markets for shorter works, as well as articles about writing and marketing.
There are a lot of companies that offer “services” to authors. Be very careful to choose wisely, or money that should have been spent on editing and cover design will be frittered away on something else. While some of these resources have costs, others are cheap or even free. Regardless of how much money you spend, for a novelist the two most important resources are editing and cover design—in that order.