I’ve listened to Wes Moss for years now. He’s the host of “Money Matters” on a local radio station, and he seems to be an approachable, common-sense guy. That tone serves him well when he writes, too. Previously, I reviewed his book on “You Can Retire Sooner Than You Think (Business Books),” and it is an excellent book on preparing for retirement. This is an earlier book, but the approach is similar in certain ways.
In this book on entrepreneurship, Moss discusses the best ways to begin a business, and he uses the acronym HUNT to explain the qualities and techniques used by successful business start ups. The H stands for “harness what you have” and the U stands for “underestimate obstacles.” Each of the sections of the book are grouped around a letter, so some of the stories illustrate the H, then some illustrate the U (but also rely on the H, of course.) Later stories deal with N “Notice your network” and finally T for “Take the first step.” Again, each of these is illustrated by several stories (21 or 22 in all, depending on when edition you read.)
The analysis of how to begin and nurture a business is just as common-sense as other Wes Moss’s writings, and the stories of each entrepreneur are short enough to allow quick reading, but in depth enough to realize that these people did what many want to do but can’t quite see the way forward. And, as the stats for success vs. failure in small business are a bit daunting, the stories are inspirational.
If you have ever wondered if you could begin a business, then this book should be a very welcome read. I quite enjoyed it, although I have many irons in the employment fire and no desire to begin yet another venture.